Following up this week’s earlier post ‘Throwing Away Ideas,’ Toby Moores also referred to Guy Kawasaki’s assertion that the conventional notion of ‘Release, Test, Build’ should be turned on its head and become ‘Release, Test, Build’ in the world online world of community feedback and input. Guy goes through this notion in one of his keynotes in the section ‘Ship Then Test’ or what he colourfully refers to as ‘Don’t Worry, Be Crappy’. In clip above, Guy relate this concept to the Macintosh, but for the context of the whole presentation, it is best to go to his ‘The Art of Innovation’ presentation (24:14 in the index on the right hand column) where he says the following…

“It is my experience that entrepreneurs that succeed…Don’t worry, be crappy. By this I mean, when you have a revolution, when it is literally the next curve, it is 10 times better, it is okay to have elements of crappiness. The first laser printer was too slow. It only printed one side. It only printed on 8 ½ by 11. $7000. It was a piece of crap. But it was a revolutionary piece of crap. It was 10 times better than the best daisy wheel printer. If you wait for the perfect world where chips are fast enough and chips are cheap enough…and with the Macintosh if you wait for the perfect world where there are big hard disks, and there bigger monitors, and there’s slots and there’s colours, and there’s wireless and there is all these perfect things, you will never ship. The way it works is ‘ship then test’. ‘Ship then test’. (except life sciences). That’s the way it works. Windows users are going to find out about this with Vista. Ship then test. Don’t worry be crappy. I’m telling you that if you have something truly revolutionary, it’s okay if your first laser printer has elements of crap to it, it’s okay if your first online bookstore has problems with it. But you have to be revolutionary. People will accept a lot of stuff if you are truly changing the world.”

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