I attended my 14th Microsoft annual sales and marketing event, now known as ‘Microsoft Global Exchange’ or ‘MGX’ in Atlanta a week ago. The event is a chance to gather together, celebrate the successes of the recently concluded fiscal year and set the course for the one ahead. It combines a range of strategic plans, technology training, nifty demos and general inspiration for the troops. The host is COO Kevin Turner who always invests a good chunk to his keynote to the topic of ‘Leadership.’ It was music to my eyes to see one of his slides with the phrase ‘Champions Embrace Adversity’. He used to comment to discuss the increasing press around economic challenges ahead and while respecting the difficulties facing many companies and customers, the situation presents an all the more acute opportunity and imperative to demonstrate business value of technology and Microsoft’s offerings.