Seth Godin We Are All Weird


Black Friday. Where companies jockey more and more feverishly and desperately for their share of the post-prandial stampede. But Seth Godin’s ‘We Are All Weird’ advocates a more discerning approach founded on a perspective parallel to ‘We’re All A Bit Quirky”…

  • “Mass [market] is dead. Here comes weird. Weird are what we call people who aren’t Normal. Your appearance or physical affect might be unusual by nature or by birth, but like me, you’re probably weird by choice. Different by nature isn’t your choice, and it’s not my focus here. Weird by choice, on the other hand, flies in the face of the culture of mass and the checklist of normal…The opportunity of our time is to support the weird, to sell the weird and, if you wish, to become weird.”

His book’s advice to businesses echoes his piece ‘Failing Your Customers’

  • “My friend Chip started a string of hotels in the San Francisco area. Starting twenty-five years ago, each hotel was personal and authentic – and different. You would walk into a hotel and say, ‘wow, this is me, this place is about me.’ Or perhaps you’d say, ‘what the hell is this?’

May you find the gifts that are all ‘about you’ and your loved ones today and may we find enough weird stuff to say ‘what the hell?’