Geoffrey James Inc


Not unlike my own posting delinquency this past week, one of my favourite bloggers (certainly the top blogger on the subject of ‘Selling’), Geoffrey James returns to the digiverse with his new gig at

In fact, he launched his new blog with a piece on embracing failure called “Forget Fear: How to Turn Rejection into Success”…

“Afraid of failing? You’re not alone. Here are four ways to look beyond rejection and conquer your fears for good…In my experience, the best way to deal with the fear of rejection is to remove the sting of the rejection in the first place. Here’s how:

  • STEP #1: Realize that most rejections aren’t real.
  • STEP #2: Understand the source of the “sting”.
  • STEP #3: Map the parameters of your fear.
  • STEP #4: Change the beliefs that create your fear.”

Rejection is an integral part of the creative process especially when you are trying to sell that creation to others. But you in stellar company. Remember JK Rowling was rejected by dozens of publishers and global tour de force Lady Gaga was dropped by her first record label.

James offers a number of useful tips to be more successful at embracing rejection. I would add one of my own which is ‘Have Backup’. Many people who get the thrown by rejections are often putting way to much emphasis on a single deal. Sometimes it was a home run that would single-handedly make their year. They put all their hope in a single roll of the dice and when it comes up snake-eyes, they are bereft of possibilities. When you have a number of options and deals in the pipeline (redundancy as they call it in systems architecture), then you don’t have to failure of one of the components. A safety line can make the most precarious and hazardous acrobatics much more comfortable and secure.