Seth Godin Poke in the Box


Caine isn’t the only one poking into boxes lately. Seth also highlighted Caine’s spirit in his new book ‘Poke in the Box’. Seth gives readers a ‘kick in the pants’ to take real initiative like Caine despite the obstacles and apprehensions. And as usual, you can count on Seth to thrown a hearty embrace of failure into the mix…

  • “Failure should be cherished. Embracing failure helps companies learn fast and adapt to rapidly changing business environments. ‘The cycles of success for companies are dropping from 80 years to 40 years to 20 years,’ says Seth. ‘You cannot sit on a success for longer than five years now.’ But if you fail enough times and build a culture of failure, it is likely that your winning initiative is going to be brilliant.”