Wired How to Fail cover


Wired magazine did an entire series on ‘How to Fail’ (Screws Up, Disasters, Misfires, Flops. Why Losing Big Can Be A Winning Strategy) before the UK’s issue (thanks Aidan) with the following pieces…

  • Accept Defeat: The Neuroscience of Screwing Up – See Failure Blindness
  • Stay in the Game: The Fall and Rise of Alec Baldwin
  • Learn to Let Go: How Success Killed Duke Nukem
  • Time Your Attack: Oracle’s Lost Revolution
  • My Greatest Mistake: Learn From Six Luminaries
  • Accidental Art: Three Alternate Histories

As a 30 Rock fan, I especially enjoyed the piece on Alec Balwin which goes through each of his failures and how he responded to them to bounce to a new height…

  • “You see, two decades of relentless mistakes have earned him multiple Emmys, Tony and Oscar nominations, and a much-anticipated gig cohosting the Academy Awards with Steve Martin — a lifetime of stutter-stop achievement Baldwin calls ‘all this other bullshit.’ None of it mitigates his sense of having fallen short of triumph. But the star of 30 Rock (and the new rom-com It’s Complicated with Meryl Streep) is OK with that. In fact, he’s thrilled. That’s because each Baldwin Fail — beginning in 1991 with the loss of the Jack Ryan franchise to Harrison Ford, which sank a promising career as a leading man — seems to have spurred a Baldwin Save. In that spirit, Baldwin ushers Wired through his greatest flops, leading by example on how to fail, fail again, and fail better next time.”


Alec Baldwin film career chart