Gapingvoid - Entrepreneurial Fog


The scientific method of entrepreneurship is even applicable to an area, depending how you look at it, exemplifies either command-and-control structure or frenetic chaos – the battlefield. Robert Greene’s strategy classic, “The 33 Strategies of War”, describes…

  • Since its inception the campaign had been plagued with mistakes and unforeseen events – the Austrians attacking early, Massena retreating into a trap at Genoa, Moreau disobeying orders, and now Massena’s surrender. Yet while Napoleon’s lieutenants feared the worst, Napoleon himself not only stayed cool, he seemed oddly excited by these sudden twists of fortune. Somehow he could discern opportunities in them that were invisible to everyone else – and with the loss of Genoa, he sensed his greatest opportunity of all. He quickly altered his plan…Just as Napoleon had predicted with his pin on the map, he met and defeated the enemy at Marengo. A few months later, a treaty was signed that gave France the peace it so desperately needed, s peace that was to last nearly four years. Napoleon’s victory at Marengo might seem to have depended on a fair amount of luck and intuition. But that is not at all the case. Napoleon believed that a superior strategist could create his own luck – through calculation, careful planning, and staying open to change in a dynamic situation. Instead of letting bad fortune face him down, Napoleon incorporated into his plans.”

The business battlefield is no less chaotic and opaque as Hugh so masterfully illustrates

  • Army Generals talk about “The Fog of War”. No matter how god your preparation is, it all means little once the actual fighting starts. A bit like being an entrepreneur, it sounds like. Being an entrepreneur is not chess. You don’t have perfect information. In fact, you have very little information. Not to mention, very little time, and very little money. You get used to living in this fog. After a while you can’t imagine living anywhere else.”

Embrace the fog.