Cannes has endless interviews with the stars, but none as deliciously #FAIL as this one. Talk about breaking all the rules. But, what’s there not to like. The interviewee, a charming Mila Cunis (who just rose in my estimation by leaps based on her embrace of this total failure) called it “the best interview of the day”. The publicist whose exposure of the movie and the actress went viral. The rookie interviewer who, never mind bolting out of obscurity, had the best minutes of his life.