The journey is not all smooth riding. And perhaps the bumpiest, hardest, roughest rides are the best.
- “It occurs to me that most of my oldest friends and myself (and a lot of my readers) chose a harder path than we could have gotten away with. It was tough at first, but it seems that it eventually paid off, or for some, likely to do so in the future. Even though we had no guarantees, we knew what we were doing when we made out choice. And so we went with it. And I’m glad we did.” – Hugh MacLeod
- “By doing something really hard for each other, we will demonstrate what is best about humanity. And that will inspire us to be more ambitious about what is possible in all our endeavors.” – Bill Gate’s Dimbleby Lecture
- “The shortcut that’s sure to work, every time: Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won’t waste time doing it over.” – Seth Godin,
- “The Certain Shortcut”
- “Today, though, it’s the difficult work that’s worth doing. It’s worth doing because difficult work allows you to stand out, create value and become the one worth choosing. Seek out the difficult, because you can. Because it’s worth it.” – Seth Godin, The Hard Parts”