So many people spend their time moaning about chores. They try to slog through them with as little effort or engagement as possible with a “let’s get this over with” attitude. I applaud Virgin America’s latest innovation which takes one of the most pedestrian and tedious parts of air travel and makes it quite remark-able…the safety briefing.

Actually, Virgin Atlantic pioneered the creative twist on safety videos with their animated version that others like BA quickly imitated. Which just goes to show you – don’t worry about people copying your best old ideas…you can come up with even better new ones.

It is the Mary Poppins’ Attitude to drudgery – “A spoon full of sugar helps the medicine go down in the most delightful way.” Just the right touch of creativity, imagination or positivity makes the most dreary task cheery.