Go weird or go home…

That seems to be the strategy for advertisers who battle it out in today’s Super Bowl derby of sub-minute creativity. MSNBC posted a piece this week titled “How the Internet made Super Bowl ads weird” which examines the embrace of weird…

  • ’While funny can spread, weird is what truly goes viral,’ said Steve Cronk, founding partner at the Aberro Creative Agency.. "Raunchy weird" is a subcategory of weird that advertisers are trying to mine this year, to mixed effect. A woman nearly licks yogurt off John Stamos’s pants. A yellow M&M twerks like Miley Cyrus on Robin Thicke at the MTV video music awards.”
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