Art of writting

 

You might not want to embrace spelling mistakes for your tattoo, but possible so in other places according to Kevin Roose in his piece “How Spelling Mistakes and Bad E-mail Etiquette Can Help You Get Ahead” He highlights the example of the email respond by Snapchat CEO Evan Spiegel to Facebook CEO Mark Zuckerberg…

“Spiegel’s e-mail, which he released earlier this week after a Forbes profile characterized the exchange in a way he didn’t appreciate, has been called cocky and arrogant. And it was. But it was also brilliant. By one-upping Zuckerberg’s breezy, informal style in his reply, Spiegel positioned himself as the CEO’s equal. Most people in Spiegel’s position would have conveyed shock and breathless excitement over being approached by someone like Zuckerberg. And I’d bet that Facebook’s subsequent pursuit of Snapchat – the social network offered $3 billion for the app last year, an offer Snapchat refused – is partially related to the fact that Spiegel played hard to get, and dialed down his enthusiasm from the start.”

Mind you, the fact that Zuckerberg was making an overture in the first place indicated that Spiegel had some standing with which to assert his status-levelling familiar tone. I have also witnessed a number of clueless folks try on the matey approach, partially expressed by sloppy writing, in totally inappropriate circumstances with disastrous consequences.

It’s kind of like modern art. Many people look at the apparently random shapes and lines and think their kindergartner could make such a mess. But the authentic and successful modernists are actually first very accomplished traditional artists as well. They know their medium, their tools and their technique. They are in total control of their “messiness” for a productive and creative result.

 

Jackson Pollock

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