Today is a day that has inspired men to rise up against their flaccidity. The drug Viagra was introduced to the market and the male gender had its own pill-driven sexual revolution. All based on a complete product failure as Andrew Hargadon so obliquely describes in his lecture…

  • “[Pharmaceutical companies] are spending enormous amounts of money and developing less and less new drugs…In the past three years, no new molecules have come from the big pharma companies…Viagra. It was a drug that original failed in clinical trials for the treatment of angina…and so they had to cancel the trials. But the patients refused to return the samples. So what Pfizer did is they went out and they figured out why. The real trick to pharmaceutical drug development is taking an existing drug, understanding its side effects, and turning those side effects into main effects.”

Failure never felt so good.