It’s one thing when life gives you lemons, but what do you do when the ground literally opens up beneath you? Make it into a feature attraction.

A sink-hole hit the National Corvette Museum in Bowling Green, Kentucky, devouring eight of the vintage cars on display.

  • “Since the headline-making incident, museum visitations have been up 59 percent, and revenue is up 65 percent, according to Christy Thomas, CFO for the museum. ‘If the interest in the exhibit wanes, or if down the road we decided that we don’t want the hole any longer there is always an option to put the room back how it was,’ said Thomas.”