If you want to know how to work with new or limited resources, find a population that’s used to not having many alternatives.” – Seth Godin

When you are boxed in, think outside the box. Lockdown has been one of the most limiting impositions many of us non-felons have ever faced.

“Necessity is the mother of invention” is one of the turning adversity to advantage aphorisms has been a central operating principle during the coronavirus crisis. Our own culinary life has become a regularly occurring episode of “Red, Steady, Cook”.

Seth Godin’s recent post The Fremen principle provides guidance for where to turn with such challenges:

“And a home cook who’s used to the unlimited aisles of the modern supermarket isn’t sure what to do when there’s not much to choose from. An Italian grandmother is a better guide in that moment. When we have alternatives, we compromise instead of commit.”

The Freme principle refers to “the fictional natives of the desert planet of Arrakis [in the book “Dune”], who live with very little water.” Settled into our sequestered lives, our post-prandial activity has centered around the lounge screen and one of our favourite films recently portrays the this principle in action poignantly and authentically is “The Boy Who Harnessed the Wind” (see trailer above).

Gapingvoid - innovation